Web design is a complex field. It requires detailed knowledge not just of design programs and protocols but also of current SEO trends, digital tools, and consumer preferences. Find out about trends in Website Design that established themselves in 2018 below.
Speeding Up Slow Sites
Sites that feature a lot of images load much slower than those that have only a few, but the right images can make all the difference when it comes to drawing in new customers. Some experts suggest auditing image-heavy websites to determine what site managers can change to make them load quicker. It helps not just user experience but also search engine rankings.
Modern browsers don’t rely on their PCs to surf the web. They use everything from smartphones to tablets to get on the Internet and check out their favorite sites. Responsive design lets site managers accommodate visitors no matter how they are accessing the site.
The algorithms that search engines like Google use to determine ranking are complex and constantly changing, but the basics of optimizing sites remain the same. Besides ensuring quick load times, site managers can also perform keyword analysis, add content, build links, and perform other relatively easy tasks to increase their search engine rankings.
Content is king and video content is constantly gaining in popularity over text. That’s why business owners should include memorable video testimonials on their pages.
Sometimes, less is more when it comes to web design. A few carefully chosen elements can make a larger impression than an overstuffed site. Today’s users find a simpler approach to web design more inviting.
Improving Conversion Rates
The number of visitors a site gets each day is less important than the number of browsers it converts into loyal customers. One of the primary goals of any modern business website is to get visitors to take targeted action by downloading ebooks, subscribing to mailing lists, or, ideally, making actual purchases of physical goods.
Keeping Customers Engaged
Creating an online community for new, current, and former customers is one of the best ways to get them engaged. Forums are the best way to build community.
The Bottom Line
There’s a lot to consider when building a website in 2019. Take the time to check out all available resources.